The LEGO Book – 60th Anniversary Edition
280pp., hbk., RRP $A39.99
In 1932 and facing the Great Depression which was engulfing the world, Danish master carpenter Ole Kirk Kristiansen closed his carpentry business and turned his attention to making wooden toys for children. Fifteen years later, after World War II and all its development with technology and materials, particularly plastic, Kristiansen purchased an expensive plastic injection-moulding machine and his wooden toys were now made of plastic. Using a name that is a contraction of leg godt which means “play well” in Danish, the LEGO group was established and by 1954, the idea of building bricks that locked together firmly so they were stable but which also came apart easily was launched with the Town Plan range of construction sets. Finally, in January 1658 the block was perfected, the patent lodged and the rest, as they say, is history.
And it is the history of that block from its evolution as a plan for a toy that could be used to build virtually anything to that realisation that is the focus of this fascinating new release, marking the 60th anniversary of the building block as we know it.
Driven by the belief that children and their development mean everything and that this must pervade everything that is created, and based on the principles that the system must
- provide unlimited play opportunities
- be for girls and boys
- inspire enthusiasm in all ages’
- be able to be played with all year round
- provide endless hours of healthy, quiet and safe play
- inspire imagination, creativity and development
- be topical and provide add-on value for preceding products
those initial town construction sets have evolved into a world of designs and models that span buildings, characters, transportation, books, movies, furniture, fabric, licensed merchandise, even theme parks! That journey is traced in full colour photographs, easily-accessible text and the signature DK layout making this a dig-and-delve must-have in any LEGO fan’s collection or any library whose clients are LEGO fans. Every page has something to pore over, wonder at and learn, making it perfect as a shared conversation book so important to emerging readers.
Something particularly special for the Santa Sack for any age!
If your foot has ever found Lego in the night and you hate it, this might restore your faith…